Saturday, 30 April 2011

Dear Blackberry, I'm Leaving You

Dear Blackberry....

We've been together since 1997. I remember when you were just a cute little pager. I never realized how much you were going to change my life. You were there when no one else was. We grew up like teenagers together. Remember, the first time I typed GTG. TTYL8R? And then the blueberry. OMG. You were so big and you talked! You always changed and grew with me. Let's face it, you were a bit of an addiction for me.

I never even looked at other smart phone options even when that gorgeous iphone was announced with all those geeks drooling over it.

I've been there all along and gave you all my love, affection, attention and support.

But then the issues started. I don't know if i can pinpoint exactly when it happened. The bickering. The discontent. Maybe you got insecure and thought i was going to look at other smartphones. Maybe you thought I wanted you to be prettier - or - change who you were inside. That wasn't true. The truth is, the reason i loved you wasn't because of fancy design - it was because you always met my needs, even when I didn't know what those needs were. You evolved and I evolved with you.

But then you got distracted. When I started to become more mobile and use browsers more, it's like you didn't care. You were mad at me or something. You let all the wireless carriers put their own dumb applications and browsers on the phone. But worse, then you started to tell me what i wanted.

"You don't want to mix your business life with your personal life"
"Photos aren't important to how you do business every day"
"You shouldn't be browsing so much, get back to work"

I kept telling you that things had changed with me. I kept seeing us grow apart and tried to talk to you about it. But the truth is, you didn't want to hear what I had to say. I talked to people at headoffice. I tweeted my frustration. I talked to my wireless carrier. I even got my friends who know both of us to try. But it's like you got stubborn and insecure and most importantly,

YOU JUST STOPPED LISTENING

So this letter is to tell you that I'm leaving you.

I'm sorry to kick you while you're down. I have at least a couple years with this new iphone 4. Maybe in that time, you can figure out what happened and change your ways and then we can talk again.

I want you to know that you were my first smartphone love and always will be. I really wish you well.

Love,


Leigh

Friday, 29 April 2011

The Rethink Rethink


I found this press release about the changes at Rethink very interesting. They have laid off a significant portion of their staff. Why? In part:

Staples said Rethink has gone through a major restructuring. “We were a traditional agency in Vancouver that dabbled in digital. Now we are a national agency with offices in Toronto and Vancouver, and we are a digital agency that does traditional, so it’s been a huge change,” said Staples.

I love this acknowledgment.

I get rather frustrated listening to all the wrong minded thinking on both sides of the Traditional vs. Digital shop discussion.

If your foundation is cracked, you can't just build on a bunch of extensions. Whether you are a pure play digital shop trying to get brand or if you are a traditional agency realizing budgets are going towards digital - there has to be something more fundamental about the shift you make than your creative brief.

This HAS to be a RETHINK of your business, your process, and your entire purpose in the market place. Anything less means status quo in a business where our ability to innovate and change is at the core of our success.

Good for Rethink for making the changes they did when they opened their Toronto office and good for Staples for not fearing the changes required to innovate not only for his clients brands but for his own business. Probably a long way to go and still we will see new Agencies spring up that take even more radical approaches, but at least it's a step in the right direction.

Thursday, 28 April 2011

The Robot Army Doesn't "Get" The Youth

Shitharperdid released a great little video today talking about the Robot Army Vs. Young Voters.



They make the point that these pollsters rely heavily on calling land lines.

Guy 1: Landlines? You mean people unaware of the sea or sailing?
Guy 2: No. Those are land lovers.
Guy 3: Right. So...What's a landline?

It's hard to argue their logic. And it begs the question, are we in the middle of a complete revolution when it comes to assessing the pulse of citizens?

At the same time, we know that only a small majority of people are the ones actually posting. Listening can have it's own issues because the most vocal do not necessarily represent the mass majority. Case and point, if you only took your assessment of the last Toronto Mayoral election based on my Twitter feed you would have been shocked when Rob Ford won.

For the next time around i can think of a bunch of monitoring and research solutions but for now, the one thing i'm pretty sure of and can agree with our video friends with on, those polls we are seeing in traditional media channels are not representing the scary votes and opinions of Canada's Youth.

Thursday, 21 April 2011

People Love Cool Sh*t

One of the great things about what i do is that i get to be involved with many Social projects that involve research and listening. While i think it is probably stating the obvious, I think it's amazing how much positive sentiment can be created for Brands if they just do cool sh*t.

Maybe it's an iphone app.
Maybe you've done a customer service innovation worth talking about.
Maybe you just have something original to say or something creative we haven't thought about.

Regardless what it is, if it's cool we will care and your brand will be the receptors of our appreciation for it.

 
Real Time Web Analytics