Wednesday, 16 December 2009

It's Your Obligation To Make It Better.....

I watched Julie & Julia the other day on a flight there and back from Washington. I really enjoyed the film. Why? Because Julia Child and Julie Powell (and Nora Ephron for that matter) are originals.

It's been sitting with me every since. I can't explain except to say, that I think that it's just such a rare thing. To be an original. And if you think about this whole Web 2.0 thing, when everyone's littlest thought or latest photo can be published without efforts beyond pushing a button, it's got to somehow make you think that it's going to be harder and harder to find true originality.

Slidehshare, the blogosphere, experts on every subject that is related to the word's so chalk a block filled with imitators, chart creators and general wanna bees. People who take other people's ideas without any reference to the original thought - and by the time the third party person four degrees away starts quoting them, it's like they've actually said it and not say, Marshall McLuhan, or some obscure sociologist that I've never heard of, who in fact actually did.

I've heard the phrase before that it's ok to copy someone, as long as you make it better. And I guess after all that's exactly what I'm trying to say. It is ok to copy someone. But, it is (especially if you aren't going to give the original creator any credit) your OBLIGATION to make it better.

So i say to you, to any of you who care to listen. Make it better.

I dare you.

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