News Flash: Marketing Is About Doing Things

A lot of people like this amazing presentation from Zeus Jones because it says that Social Media is not a communications vehicle. I like it because it says something much more important (cuz I think everything CAN be a communications vehicle).

Marketing is about DOING things for people. Not just saying things to them.

Behaviour change is about demonstration and walking the walk together - after all customer experience IS the marketing proposition.

#Btvsmb

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