Friday, 8 October 2010

I heart/hate You Online

It was a good week for users as they took their love and their hate to the streets.

Firstly, there was the entire GAP Brand fiasco where we saw the cynical marketing types (such as myself) mock the laughable new logo by GAP. And while some might be cynical about the twitterati, those of us who work in design take it pretty personally when we see a large Brand pay a lot of money for something that looked like it was designed as part of a student project. (I would say the only logo that comes even close to as bad was the Toronto Unlimited Logo which still sadly hasn't gone away).

But the news isn't all bad. Users (myself included) of the service Xmarks not only took the Web but took to their pocket books rather than letting the link synch service die a painful death.

It's an important lesson to remember. There is no greater motivation than our passions. If we love you or we hate you, we will shout that out to everyone we know. Tapping into that, is like tapping into either a pile of crap or a pot of gold.

And for fun, I'll leave you with the singing and ukulele playing sensation of Rocky and Balls - I heart you online.

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