Tuesday, 30 November 2010

Pardon The Disruption

Sorry to interrupt your conversations.....but..........

I'm so tired of hearing about the reinvention of advertising.

I'm bored of listening to you talk about your new business model, way of thinking, and the revolutionary new stuff that you are ...going... to create - you swear - one day really really soon.

I don't care you fired half your staff and filled a room with UX designers and social media strategists.

And I don't understand why so many people seem to be missing the point about the dramatic impact technologies have had on the way we now communicate.

Stop talking about it. Stop talking about YOURSELVES. No one cares. Stop with all the mass media and PR promises and start demonstrating that you are doing something different.

Change your process. Change your product. Change your results. And the rest will come.

Ok, now back to your previously scheduled programming.

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