Having a failed start-up has been one of the greatest learning experiences I've ever had on many levels. In particular, I've learned a great deal with regards to being efficient with marketing. But as I've watched the start-up market, I've realized that it goes beyond that. It because they have no marketing budget, they have to behave differently when it comes to how they build ground-swell for the company and products. Build it and they should come, is not really a winning strategy. It all comes down to passion, connection, culture and community. So, I put together this slideshare presentation as a way of gathering my thoughts around what exactly they were doing that big brands and all of us as marketers could learn.
Start-Up School 101: Lessons For Big Brands
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