As an environmental planner, I
studied the impacts of technologies (waste treatment plants, large dams, road
work projects etc.) on communities. Technology has always had an impact on how
we live, how we work and how we interrelate with the environment around us.
Similarly, working in interactive communications since 1996, I have seen the
growth of digital networks and their communities. While at first glance, it may
seem that environmental and digital ecosystems have little in common, in fact,
it’s quite the opposite. There are many parallels between natural ecosystems
and their networked counterparts and therefore many lessons to be learned.
‘GreenMan marketing part I’ attempts to formalize this strategic approach and
lay down a foundation, a philosophy and a way of thinking.
As a tech entrepreneur I recognized that without
big brand marketing budgets, I had to do things a different way. Now back in
the corporate sector, there are lessons to be learned. I have captured them in
this presentation, Start-Up School 101.
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