Monday, 9 June 2008

Canada's Second National Anthem To Be Replaced By UGC?

Hockey Night in CanadaImage via WikipediaI can't say I'm an obsessive hockey fan. Btu truth is, as a Canadian born and bred in Toronto pretty much you have to love the game on some level. Much of my childhood was spent being forced to watch the Maple Leafs lose by the rest of my male family members.

It's part of what makes us Canadian. And it's not like we have that many years things that pull us together as a Nation. I remember taking a Canadian studies class at U of T where the entire focus on the course was trying to figure out 'who we are' and 'what makes us Canadian'. (From the students POV, it pretty much all came down to beer, maple syrup and hockey)

The truth is, when you hear that duh da da duh da music start for hockey night in Canada, it is much like the website dedicated to the theme song says, our second national anthem.

So imagine my dismay this morning when I heard Andy Barrie on CBC radio say that the CBC couldn't come to an agreement on the song's usage with the composer (who was paid $500 for each game broadcast) and that instead, the CBC plans to have a nation wide contest for a new theme and the winner will be paid $100K.

I dunno. This depresses me. The proper usage for social media in this case is to get the CBC to relent and rethink this entire silly business. You want to replace a TV commercial with something done practically free by a user? Sure go ahead. But not an anthem. Some things are sacred.

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1 comments:

Mark said...

I guess it's a sign of the times that you have to purchase a premium television channel to hear said anthem.

 
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