Tuesday, 5 August 2008
Strategies of engagement, the extension of their brand voice within social media conversations, as well as governance models with their employees are all within the new realm that crosses customer service, marketing and PR (talked about here)
After reading Jeremiah Owyang's post on the new job market for roles such as 'community manager' it made me think about Charlene Li's social media ladder needing an internal counter part. So I attempted to create one - a Corporate Participation Ladder (apologies to all those who can actually design diagrams outside of power point in advance).
Enjoy and as usual, all 'how to make it better'suggestions welcome.
Posted by Leigh at 13:19