Saturday, 9 August 2008

My New Gig: Twist & Shout

Mitch used 'Let's Twist Again' so i had to find me a new song metaphor.

Those who are linkedin to me probably noticed that I changed jobs to be the Managing Director of the newly opened Twist Image office in Toronto. Sometimes an opportunity comes up that no matter what, ya just can't pass up. Twist Image is one of those. As someone once said to me, if a rocket ship is about to take off, get on. And that's what I've done.

So i got a bunch of emails from people - what's a Twist?

Some people know of Twist from Mitch Joel. Hey just read his bio. Everyone should strive to have a bio like Mitch's. He and I had been on a panel a while back and I thought he was super smart but I wasn't sure how he'd be to work with. Firstly, we had such a fun interview. I loved him. He's totally humble and doesn't have one of those manly agency egos (you know what I'm talking about). Having worked with him for a while now, is a truly smart street savvy marketer who is a privilege to be working with.

Alongside Mitch is an incredible team. Mark Goodman, CEO who is formerly the founder and long time President of FCB brings his sharp business mind to the group. Then there's Mickael Kanfi ECD whose multimarketing skills in 3D animation, video and audio production as well as digital skills make him one of the most diverse CD's I've ever worked with. And finally Aubrey Rosenhek, Managing Director who brings a creative spirit to actually getting things done on time on budget but with the care that is required to ensure the quality of the product not just the profitability of it. (run on sentences must mean i'm excited).

For the Toronto office, we don't have furniture yet (it's coming!) but we have brought in the incredible and unique talent of Virginia Magaletta who worked with me years ago at the agency formerly known as Maclaren McCann Interactive. It's rare in digital to find someone who is both conceptual and understands brand but is also great at design and building a team. Virginia has it all and then some.

As well we are in the middle of hiring a whole host of staff including Account Directors, Account Executives, IA, Art Directors, Designers and Writers. Already we are getting some of the best. You'd be amazed how many people, particularly those that have been around for a while, who are ready to come on this new journey with us.

I've blithered enough. Won't say too much more. We will be having a more official announcement and office kick off after the summer once we've got the core staff in place.

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