Craving a New Set Of Filters

Jon Pareles has a great article on the NY Times called 2006, Brought to You by You in which he has the following quote:

"All that free-flowing self-expression presents a grandly promising anarchy, an assault on established notions of professionalism, a legal morass and a technological remix of the processes of folk culture. And simply unleashing it could be the easy part. Now we have to figure out what to do with it: Ignore it? Sort it? Add more of our own?"

and goes on to say what people will really crave is

"a new set of filters".

That was Google's strategy the last time around, and who knows? Maybe 2007 will be exactly that. The year of the filter.