Stuff White People Like: Blogs & Book Deals

Here's a very cool story. A blog called stuff white people like spread like wild fire the past months. The site, as you might have guessed by now is about, well, stuff white people like. In fact, in the blogs own words "This is a scientific approach to highlight and explain stuff white people like. They are pretty predictable."

Well, according to some guys I"m working with from the digital agency Schematic, the brainchild behind the site is a project coordinator who works with them. Or should I say, WORKED with them. They had a company wide announcement that the person in question was resigning because he got an agent (William Morris no less) and a subsequent book deal.

And who says blog writing doesn't pay?