Thursday, 11 September 2008

The Blurring Of Fictional & Real

Jay FairesImage via Wikipedia I was followed today on Twitter by Betty Draper. For those of you who don't know, Betty is the wife of Don Draper, a fictional Advertising Creative Director on the show MadMen.

Now, I do not follow any of the MadMen characters on Twitter so I was a little surprised she found me. I went to see her Twitter stream and found this interchange between Betty and a friend of mine Dondy...

What I find so interesting about this is the on-going blurring of the lines between fictional and real that digital is facilitating. Some say content is king, others community, but IMO it is connection that will be reigning supreme.

A while back, I met someone from the social network Bebo who was in town from London for their NA launch, and she told me that one of the most successful parts of their site (and what they consider a key point of differentiation) is their exclusive webisodic videos. The video viewing numbers she gave me were impressive but more importantly than that were the top 15% of fans who were not only joining in on blogs and other UGC but choosing to interact with the characters of the shows as well.

How this will impact content creation going forward and what it could mean for brands ongoing remains to be seen although it will certainly be an interesting trend to watch.

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