Friday, 5 September 2008

Open or Die: The Value Of Robust Ecosystems

From a philosophical place sometimes it's hard beat how Google approaches product development. Let's take Android as a great example. For those of you unfamiliar, "Android...[is] the first complete, open, and free mobile platform."

Why is this so significant? As I discussed in a post long ago "Closed Ecosystems Die, Shouldn't Someone Let The Cell Phone Companies Know?", most mobile companies and handset providers have created closed ecosystems. Breaking in a new product such as Android in such a tightly controlled environment seems somewhat doomed to fail unless of course, you go in the opposite direction.

In Androids own words, "The concept is simple: leverage Google's expertise in infrastructure, search and relevance to connect users with content created by developers" which will be released in the Beta Android Marketplace...for what they are calling a user driven content distribution system.

Will Android and Android driven handsets be able to compete? The value of robust ecosystems and connecting with the developer community particularly in the difficult mobile market place will absolutely blow the doors wide open. Already hand sets with more robust browsers like the iPhone and the Bold are changing the way that people extend their desktop experiences to the mobile work force and economy.

And what will happen to the mainstream players who have up to now kept their ecosystems closed? Open or die will soon become the motto and that's not just what i believe. That's just an ecological fact.

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