1mtweets.com

In the past year, I've had a really close friend whose Mom has been diagnosed with Alzheimer's. It's one of those things that until it touches you, you can't imagine the horrible impact that something like that has not only on the person who is experiencing it, but on their entire immediate and extended family. From what I've seen, it's just a terrible process of helplessness as they watch someone they've known as a wonderful intelligent and connected person starts to disappear right before their eyes and they can't do anything about it.

Today, Jordan Banks launched 1mtweets in memory of his grandparents. Trying to get 1m tweets and have those that do donate $1 to the cause.

I've always loved the Web particularly as a means of social change and now I"ll add 1m Tweets to my list of great examples. Check it out yourselves and spread the word.