I think I missed (missed, dismissed, tomato, tamatoe) the launch of a new social media division over at DDB called Radar. Wow. I sure seem to repeating myself a lot lately. I get what they are TRYING to do BUT....
Isn't have a social media division just like have a division where the focus is understanding breathing? IMHO this doesn't make sense unless you are using it as a metaphor for everything. I actually made this point to Craphammer at a lovely lunch we had (that's Mr. Crap to me)..if it's all becoming digital, isn't it all going to be social?
In the words of my friend Mathew,
"To my kids, it's NOT media UNLESS it's social"
Like I said, kinda like breathing