Thursday, 22 November 2007

High Tech Goes Ad Tech

Les sent me this article from Business Week yesterday that talks about how the high tech industry is embracing the notion mapping trends and influence...A day in the life.

Here's a shot of one tool...

Reminded me of a pitch day in the life I had created, i guess it would be over 8 years ago (all of a sudden I'm feeling old), with our media group at the Agency....

I think it's interesting that interactive communication companies have been so reluctant to take some of the best tools that agencies use (many of which are around customer/consumer insight) even though they borrow all the time from so many other industries (business management, software engineering).
But it’s nice to see especially when it comes to planning that high tech isn’t too snobby about low tech to not see the value in ad tech. ☺


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