Sometimes I Just Want To Jump Off The Web 2.0 Ledge

A friend who works at an unnamed place came by the other day with some classic stories. You know the kinds of things that as a digital strategist, make me want to jump off the Web 2.0 ledge. So in response, i have two things to say today:

1. Facebook widgets are not a strategy dammit! (nor is a myspace page, a corporate blog or a second life store) They are called tactics!

2. No one, and I mean NO ONE (be they clients, creative directors, account people etc.) should ever, EVER ask the question "Where are the Web 2.0 features?"

Whew. Thanks. I feel better now.