Tuesday, 12 December 2006

The FTC Weighs in on the Word of Mouth Morality Debate

Hot off the presses,

"Endorser must disclose link to seller"

FTC Moves to Unmask Word of Mouth Marketing

Well this should make the debate over network morality and payperpost THAT much more interesting....


Mark said...

A case in point in which the company that initiates a phony viral marketing campaign is outed, and the effect on their target market is exactly the opposite of what they intended.

"Sorry, Sony. We're not that stupid," say the gamers.

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