Monday, 4 December 2006

Things Advertisers Have To Worry About Around Holiday Time

I love to save quotes I overhear or emails or blackberries that I think are particularly funny. Here is an absolute classic that was sent by someone at an Ad Agency to the Interactive client about a production issue involving Christmas Elves. Here the Account Executive is explaining to the client why they aren't going to get the photo assets in a timely manner. Enjoy...

"Now it is almost the 4th. We awarded the job to a production house this morning – the 3rd and made Elf casting, wardrobe/styling their first priority. ….Casting happens simultaneously but it also takes time. Even if we take any little person from Toronto and use in stills only will save us half a day at best. Making costumes, hats, shoes, prosthetic ears, eye brows and whatever else elves need will take us to Friday. What complicates things is that little people don’t come in regular sizes, and we will have to tailor make their wardrobe. We cannot pick them off a rack. We can’t use stock, as the stock elf will look differently from the TV elf and that defeats the purpose of having elves for visual candy campaign glue. Styling TV elves after the stock elf may rob our elves of their unique personality and make them generic, boring and invisible in the crowd of shoppers drug mart and furniture warehouse elves which is completely unacceptable. I hope this explains the issues to you to your full satisfaction."


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