Nokia A Media Company Of The Future?

You have to wonder what media companies think about not only Google but now Nokia getting into the advertising placement business. Nokia has announced a new service called Nokia Ad Service. In a nut shell they say they will control the ads on their devices and not some outside ad network. Can't find any links about it right now except this one, but Peter said he would forward me something later today. Very strange indeed!

update: here's the link to Nokia's press release