Scott sent me a good article from wired (actually that’s the third good article from Wired this week)
Netvibes talks about their choice not to force a google ad style model for their 10M users. Co-founder Tariq Krim
"We break all the rules," says Krim, his dark eyes smiling beneath abundant black curls. If advertisers -- attracted by Netvibes' 10 million users around the world -- want access to Netvibers, they need to create a service in the form of a Netvibes module. If the module -- such as eBay's auction-tracking module -- doesn't benefit the user, forget it. That's Krim's rule.
Two things that I find interesting: Firstly, the whole dark eyes and abundant curls part (Wired does Vanity Fair?) and secondly that a company so successful chooses to focus on building long term value for its users vs. short term monetary gain. Success stories like this go a long way to prove that following just makes you a sheep. Baaaaaaaaaaa.