Thursday, 15 March 2007

Passionate Users Aren't Created, They're Discovered

Brad Feld had a post back in August where he talked what he called the golden segment. The 19% of your user base that creates the tipping point for your success and in his words

“If you can figure out how to engage these folks, you win.”

Through out the process of our closed alpha test I exchanged ideas and got feedback both positive and negative from a range of people. Through those discussions, it was easy to see what types of people were going to use oponia and why and what types likely weren’t. But it wasn’t until we shut it down that I had the big epiphany. Without even knowing it, I had a sub-segment of people who were using the product all the time and actually missed it once it was gone!

I even got a request from one person to get 6 accounts activated because our product solved a short-term problem that her and a group of co-workers are having.

Needless to say, we are getting her the 6 accounts.

But here is my point. Passionate users aren’t created - they're discovered. It’s making that discovery and subsequently what you choose to do with it that might in the end make all of the difference.


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