Friday, 15 June 2007

What Business Are You In?

"What business are we in" is one of the most fundamental questions that companies rarely if ever ask themselves.

If you haven't read the white paper by Mark Federman on this very subject go read it now. If you haven't read it in a while go re-read it.

Great reading and may just inspire you to go back to the office and get the conversation started

2 comments:

Mark said...

Thanks for the plug, Leigh. This is where that paper is now located.

Business Credit Card Site said...

great write ups on "How to Determine the Business You’re REALLY In and Other Tales of McLuhan Thinking, Innovation and Integral Awareness". Thanks a lot.

 
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